5 Myths About Copywriting

With digital marketing hailing a storm in the global economy, copywriting is slowly establishing its foot more strongly. Let us explore a few myths that are often associated with copywriting: -

• The meaning

The meaning of the term features the biggest myth about it. People have a tendency to judge a book by the cover and they apply the same logic here. Copy writing is not copying from any writing as a breakup of the term might suggest. Copy writing is the text which is associated with the sale of things. This ‘THINGS’ can be right from products to services. It is extremely different from usual articles or blogs that are mostly informative by nature. Copywriting has a definitive purpose of selling service and commodities. A copywriting content has to be persuasive which will compel the reader to make a purchase and that is exactly where the success of the copywriter lies.

• Copywriting is same as email marketing

Copywriting and email marketing are very often confused. But there is a mild difference between them. Brands practice email marketing not with the only purpose of selling things. Emails are also sent to catch up with the customers, to exchange courtesy and in a nutshell to create bond. Every e mail that you sent to the customer must not be a copy with the motive to persuade them for buying anything. Email marketing should concentrate more on the strengthening of bonds between the customer and brand and make the customer base stronger. In fact, this is a very wrong approach from many brands that they try to sell through every email. This only irritates the customers and declines the brand loyalty over time

• Every content writer is good at copy writing

The set of skills that is required to produce a good copy is not found at random. Many people who are good at writing articles or blogs may not be equally potent o create a good piece of copy. Blogs and articles have the major objective of conveying information in a creative fashion. But when it comes to copywriting, the responsibility which the content bears is greater. Not everybody can be good persuader and a person who can persuade others can be good copywriters

• It is a hollow advertisement

Copywriting is not a big fat ad module. Precise skills and presentation are intriguing components of a good write up. The first mistake that many people commit in copywriting is only emphasizing on the advertisement part. The introduction and description of the product or service is necessarily the soul of the write up but there are other factors too. The more relatable your write up, the better it responds. You have to make the customer believe that the product is actually very close to them. To achieve this, you have to highlight at how the service or product can solve their problems by citing real life examples. Every service or product is elucidated lucratively in advertisement, but that does not mean that every commodity will be of help. A good copywriter will emphasize on the adaptability of the product rather than only the features of the commodity. You have to understand how much to say and how to say

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• Copywriting can sell anything and everything regardless pf the quality

Copywriting is the gateway, but the real mansion is your commodity quality. A good copywriter can definitely persuade and draw consumers towards your commodity, be it product or service but it is the quality which will make the impact and draw the consumer recurrently. A customer can rely the writing and get drawn to your commodity for the first time, but once the customer realized that your product is not worth enough, no amount of persuasion can convince them to waste their money again.

Copywriting is an art and indeed content is the king of this art palace.